Tap into the major consumer trends of ‘natural’ food and clean label products by successfully reformulating products and driving NPD with natural colour and colouring foodstuffs.
With the global market for natural colour expected to grow by 10% in the next 5 years, market analysts suggest there is no slowing of these revenue-boosting F&B trends. In order to capitalise fully, manufacturers and ingredient suppliers must understand the latest advances in natural colour and colouring foodstuffs in order to appeal to the modern consumer.
A number of obstacles limit the successful incorporation of natural colours and colouring foodstuffs into product lines: they are less vivid, less stable and more expensive than their synthetic counterparts. These difficulties are compounded by the regulatory uncertainty surrounding the use of the term ‘natural’ and the position of colouring foodstuffs within the current European regulatory framework.
The Advances in Natural Colour 2012 conference focuses on providing the latest developments in overcoming the challenges facing the F&B industry in natural colour and colouring foodstuffs. This established event builds on the success of the last 3 years and will help food manufacturers and ingredients suppliers improve their understanding of technical and regulatory issues in this challenging area.
Whether you are in NPD or an R&D professional within a manufacturer or ingredient supplier, this is a must attend event for you:
| • | R&D professionals - explore exciting technical advances in the use of existing colours and processes for their utilization in your existing product line |
| • | NPD professionals - learn about the latest technical innovations in natural colour and colouring foodstuffs and how these advances will positively impact the development of new products and the opportunity these provide for successfully tapping into current consumer trends |
| • | R&D, Innovation, NPD Professionals - understand the current regulatory environment surrounding natural colour and colouring foodstuffs in key global markets and the trends and labelling claims that are driving consumer purchasing in these markets. |
